Empowering Actors- Mastering Marketing and Branding with Sarah Matsui Colby
In this episode, I sit down with actor and marketing strategist Sarah Matsui Colby, and we get into how actors can stand out by embracing their true selves. We talked about one of my favorite topics; how to find your "energetic signature"—basically, that special vibe you bring into the room—and using it to guide everything from your one-sheet to your EPK. Forget following trends; it’s all about being yourself.
We also chat about some common mistakes actors make when marketing themselves, like sending casting directors to their websites (spoiler alert: it’s not always the best move). Instead, Sarah shares a smarter, more targeted way to make a great first impression. Plus, she tells the story of how one bold step—sending a simple postcard to the Superstore casting office—got her an audition, showing that sometimes you just have to go for it, even when things aren’t perfect.
Feeling stuck with self-promotion? This interview is packed with tips to help you take control of your career.
Until next time, you stay your bold and beautiful self,
Anne
You can connect with Sarah Matsui Colby through her website, where she offers custom-designed one-sheets and EPKs for actors. You can also find her on Instagram. Feel free to send her a DM—she’s always happy to chat and help you out!
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