Ever find yourself stuck in your acting career, wondering why everyone else seems to be moving forward while you’re standing still? It’s frustrating, I know. You might even start to doubt if you’re cut out for this industry. Well, guess what? It’s not you—it’s the strategies you’ve been using. Or maybe not using. 

Your Career Needs Two Wings to Fly

Think of your acting career as a bird. One wing is your talent—all your skills, life experience, and that magical quality that makes you unique (your unicorn factors). But here’s the catch—the other wing is your business game: your brand, marketing, and networking. Without both wings working together, your career isn’t going to take flight.

I know, I know—you became an actor to avoid all the business stuff. I get it! But if you want real success, treating your career like a business is non-negotiable. That means building a brand that is undeniably you and makes you top of mind when it comes to your niche.

Discover Your Unique Brand (Hint: You’re Not Baked Beans)

So, how do you build this brand? Imagine walking into a grocery store to buy baked beans (just roll with me here). You’ve got all these different brands on the shelf, each targeting a different kind of buyer with carefully crafted labels, messaging, and price points. Believe it or not, you need to put just as much thought into branding yourself as those beans. What makes you stand out? What’s your story? The key is to stop trying to be everything to everyone and instead, focus on being more of who you really are.

A Real-Life Example: Heike’s Story

Take my client, Heike. She spent over 20 years in theater but struggled to break into film and TV. For three years, she barely got any auditions, despite having an agent. Sound familiar? Her challenge was that she didn’t know how to leverage her theater experience for on-screen roles—and she wasn’t branding herself effectively.

Once we pinpointed her unicorn factors and fine-tuned her message, things shifted—fast. Within two weeks of finishing my course, she landed three TV roles. That's how powerful a clear brand can be!

Shifting Your Mindset and Your Message

If you’re still with me, you might be wondering how to make these changes in your own career. Here’s what you need to think about: what makes you unique? What roles are you naturally drawn to? That’s where you start. And once you’ve got that clarity, make sure your materials—everything from your headshots to your resume—reflect exactly who you are. Casting directors should see your stuff and think, "That is so you!"

Once you’re clear on what you bring to the table, it’s easier to connect with the right people in the industry. Instead of trying to network with everyone, you start focusing on the folks who align with the kind of work you want to do.

And remember, your skills are just as important as your branding. You’ve got to stay sharp, keep learning, and make sure your craft is always evolving. The actors you’re up against are investing in themselves—so don’t hold back when it comes to investing in your own growth.

Invest in Yourself—It's Worth It

I get it: it’s scary to invest in yourself when you haven’t seen the success you want yet. But here’s the thing: if you don’t believe in yourself enough to invest, why should the industry? Every cent I’ve put into my own career has come back to me tenfold. And it wasn’t until I started investing seriously that I saw the results I wanted.

So, take that leap. Strengthen your wings, and you’ll be ahead of 80% of the competition out there. Don’t let fear keep you from reaching your dreams. You’ve got this.

Ready to Fly?

If you’re a trained actor feeling stuck, let’s chat! Book a free discovery call with me, and let’s get your career back on track. You’ve got so much potential—let’s unleash it!

Until next time, you stay your bold and beautiful self,

Anne.