Empowering Actors- Mastering Marketing and Branding with Sarah Matsui Colby
I recently chatted with Sarah Matsui Colby, an actor and marketing strategist, about how actors can really stand out by being their true selves. Sarah has this great concept called your "energetic signature"—basically, that unique vibe you bring into a room—and she explains how to use that to shape everything from your one-sheet to your EPK. She also drops some amazing tips on avoiding common marketing pitfalls, and even shares the story of how one gutsy move got her an audition for Superstore! If you’ve been feeling stuck with self-promotion, Sarah’s insights are full of practical advice and inspiration to help you take charge of your career.
What the Hell is Branding for Actors, Anyway?
I sat down with UK-based actor Elijah Khan, known for his starring role in the NBC Studios TV show "Slave Market." Elijah shares insights into his journey as an actor, the challenges of developing multiple income streams, and his innovative app, Accentify, designed to help actors learn new accents affordably. We delve deep into the importance of branding for actors, authenticity, and the evolving nature of an actor's personal brand. Join us for an enlightening conversation that explores the business side of acting and the power of self-awareness in the industry.
Don't Let Your -Yes Year- Become Your Entire Career
Hey, let's dive into something that hits close to home for a lot of us in the acting biz. You know how sometimes it feels like you're just shouting into the void, trying to get noticed? Yeah, been there. I discuss how trained actors, like you and me, can overcome the frustration of stalled careers by moving beyond traditional methods like constant workshops and mass mailings. I delve into strategies for taking control of our own careers, building authentic relationships, and ensuring our branding and materials are on point. Learn how to make your 'yes year' a stepping stone, not a career plateau.