How to Post on Social Media Without Bragging: H.O.P.E. for Actors
Ever feel like social media is just a never-ending highlight reel? As actors, we know how important it is to have a strong online presence, but let’s be real—posting about ourselves can sometimes feel, well, braggy. So, how do we share our journeys without coming off as self-centered? That’s where the H.O.P.E. method comes in—Help One Person Every Day.
The idea is simple: focus on what your posts can do for others, not just for you. By keeping this in mind, you can transform your social media into a platform that not only showcases your talent but also adds value to your followers' lives.
Here’s the gist:
Know Your Objective: Before you hit ‘post,’ ask yourself what you want your followers to take away from it. What’s the message you’re sharing?
Make It About Others: Shift the focus from you to how your experiences can help or inspire others. Think of it as social media, not ‘me-media.’
Show Your Vulnerability: Don’t just post the perfect moments. Share your challenges and growth—this makes you relatable and authentic.
To make your social media strategy even more manageable, try organizing your content into daily “buckets”:
Monday Mentions: Highlight a fellow actor, filmmaker, or industry professional you’ve worked with. Share a fun clip, a behind-the-scenes moment, or simply a shoutout to someone who’s made an impact on your career.
Tuesday Outtakes: Post funny or candid outtakes from recent jobs, auditions, or workshops. These behind-the-scenes glimpses show the real, unfiltered side of your journey.
Wednesday One-Liners: Share your favorite quotes or one-liners from movies, shows, or plays that have inspired you. Explain why they resonate with you and how they’ve influenced your work.
Thursday Thanks: Express gratitude for a mentor, lesson, or experience that shaped your journey.
Friday Fun: Show a different side of yourself by sharing what brings you joy outside of acting—your hobbies, pets, or anything that showcases your personality.
Saturday Spotlights: Highlight a project, skill, or achievement. Dive into a role you’ve played or a new skill you’ve learned.
Sunday Stories: Share personal stories from your acting career. Whether it’s a challenge you’ve overcome or a memorable experience on set, these stories help connect with your audience on a personal level.
And remember, if you’re working on a project under a Non-Disclosure Agreement (NDA), be careful about what you share. Even a simple on-set selfie could land you in hot water. Better safe than sorry—when in doubt, save those posts for later. Instead, consider sharing safe but engaging content like pictures of your trailer, makeup room, or a shoutout to the hardworking crew.
Want more tips? Download my free ebook, H.O.P.E. for Actors’ Social Media, filled with prompts, strategies, and a content planner to keep your posts on point. The link’s in the show notes.
Social media is just another way to pitch yourself. And if you’re serious about leveling up your career, check out my course Get Better Roles, where I help actors master the art of pitching. Book a free discovery session to see if it’s a good fit for you.
Until next time, you stay your bold and beautiful self.
Anne
